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Content is King: Boost Your Ecommerce Sales with Accurate Content

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Are you monitoring how accurately your channel partners are listing your products on their Product Detail Pages (PDPs)?

The power of digital commerce lies in the power of your brand; unlike traditional advertising, a listing on an ecommerce site can be multi-sensory, including images, text, video, and of course the ‘Add To Cart’ button. This information can be a game-changer in terms of attracting and retaining customers, and it’s vitally important that it be current, consistent, relevant, and accurate.

We’d hope that the major banners would be scrupulous about ensuring consistent and up-to-date product content across their retailer micro-sites, but unfortunately, it’s not the case. Often there are big differences between listings in different geographical areas, even within a banner, as the local retailer’s micro-site fails to update your most current brand content.

There’s nothing more disappointing than rolling out new packaging, images, or copy, only to find that months later retailer micro-sites are still featuring outdated material, possibly giving customers the perception that they’re selling expired or old stock. And in a world where keywords and trends can change on a dime, outdated images or copy can mean lost sales, as consumers either can’t find your products, or don’t like what they see.

Upshelf’s proprietary AI scans Hero Images, Product Title, and Description for each SKU, flagging those that are incorrect and allowing your team to identify issues and work with your channel partners to correct them. We’ve found that those three key factors are all you need to flag issues within a particular banner or at specific retailers: if the Hero Image, Title, or Description for your product is inaccurate, there are often other issues within the listing as well.

Monitoring your product’s digital content is a breeze with Upshelf, and we can get you up and running in weeks, not months.

Get started today!