
Competitor Page Rank Analysis: A Case Study
Tracking both your owned and competitor keyword performance gives you the inside edge to increase page rank, and increase sales.
Are you monitoring how accurately your channel partners are listing your products on their Product Detail Pages (PDPs)?
The power of digital commerce lies in the power of your brand; unlike traditional advertising, a listing on an ecommerce site can be multi-sensory, including images, text, video, and of course the ‘Add To Cart’ button. This information can be a game-changer in terms of attracting and retaining customers, and it’s vitally important that it be current, consistent, relevant, and accurate.
We'd hope that the major banners would be scrupulous about ensuring consistent and up-to-date product content across their retailer micro-sites, but unfortunately, it's not the case. Often there are big differences between listings in different geographical areas, even within a banner, as the local retailer’s micro-site fails to update your most current brand content.
There's nothing more disappointing than rolling out new packaging, images, or copy, only to find that months later retailer micro-sites are still featuring outdated material, possibly giving customers the perception that they’re selling expired or old stock. And in a world where keywords and trends can change on a dime, outdated images or copy can mean lost sales, as consumers either can't find your products, or don't like what they see.
Upshelf's proprietary AI scans Hero Images, Product Title, and Description for each SKU, flagging those that are incorrect and allowing your team to identify issues and work with your channel partners to correct them. We’ve found that those three key factors are all you need to flag issues within a particular banner or at specific retailers: if the Hero Image, Title, or Description for your product is inaccurate, there are often other issues within the listing as well.
Monitoring your product's digital content is a breeze with Upshelf, and we can get you up and running in weeks, not months.
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Tracking both your owned and competitor keyword performance gives you the inside edge to increase page rank, and increase sales.
It's crucial to have a pricing strategy that takes into account both your own products and those of your competitors. With Upshelf, you can easily monitor pricing and availability on your channel partners' retail sites, giving you the data and insights needed to make informed choices and analyze sales data with precision.
Word of mouth and social media can lead your brand to sink or succeed – but without direct access to your customers, it's difficult to foster those relationships. So how do you deepen relationships with your customers to build trust and brand loyalty? Upshelf’s daily data, alerts, and reports can give you the tools to understand and respond to your customers in real time.
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Ensure product is available across all ecommerce channels
Optimize your pricing strategy across all channels
Monitor visibility and page rank
Improve conversion with better content and ratings
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