
Competitor Page Rank Analysis: A Case Study
Tracking both your owned and competitor keyword performance gives you the inside edge to increase page rank, and increase sales.
The IRI Infoscan report shows that in 2020, turnover in the food sector increased by 7% in the online channel specifically, at a cost of 75,339 million euros ($88,384M USD).
Meanwhile, Canada ranks second on the countries list of the fastest ecommerce growth in 2020 at 75% growth, in part as a result of the Covid-19 pandemic.
Ecommerce isn’t just a trend – it needs to be an important part of your sales strategy. In the online channel, where four main factors – distribution, content, price, and positioning – affect conversion, the analysis and control of both your own and competitor’s products are just as necessary as in the physical channel.
Many CPG brands track their products from traditional points of sale (Loblaw, Sobeys, Metro, etc.) as well as from online retailers (Walmart, Amazon) in an automated way to increase their market share.
To do so, they need to know:
To ensure ecommerce success in the CPG sector, monitoring your presence – as well as your competitors' is key.
Just a few years ago, it was common to see employees taking notes detailing their product presence and competitor info in physical stores; in the online ecommerce market, the same strategies are translated to the digital shelf.
Having this information available on a daily basis allows your brand to keep a close eye on your competitors' movements, discover new opportunities, adjust your margins for future negotiations, replenish stock, and improve your position in the market. In addition, tracking distribution and availability are necessary to adjust prices, taking into account market coverage, trends, stock, and competitor prices to increase sales in the online channel.
Want to check your online market coverage? Start your free trial with Upshelf!
Tracking both your owned and competitor keyword performance gives you the inside edge to increase page rank, and increase sales.
Are you monitoring how accurately your channel partners are listing your products on their Product Detail Pages (PDPs)?
It's crucial to have a pricing strategy that takes into account both your own products and those of your competitors. With Upshelf, you can easily monitor pricing and availability on your channel partners' retail sites, giving you the data and insights needed to make informed choices and analyze sales data with precision.
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Ensure product is available across all ecommerce channels
Optimize your pricing strategy across all channels
Monitor visibility and page rank
Improve conversion with better content and ratings
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