Product images are an effective way to hold a user’s attention, and play a key role in their purchase decision. In fact, 73% of people say content is the number one factor in clicking “buy” from the ecommerce shop, according to UPS research.
As a brand, it’s important to consider the must-have points in your product images, and collaborate with your online retailer to optimize your conversion rate.
Use a minimum of three images per product. Whenever possible, add video content in addition to product photography.
Digital shoppers expect an average of six product images in the product page, according to eMarketers. Videos, besides generating a higher average engagement than images, are an ideal format to show the product in action, or to show a tutorial.
Design the product listing specifically for ecommerce by highlighting the benefits directly in the image.
Many brands are already designing their product images specifically for ecommerce, highlighting the benefits within the image, or showing them in a larger size.
As of 2020, the number of mobile internet users in Canada stood at 29.83 million; by 2025, Canada’s mobile population is projected to surpass 33 million. With 41% of internet traffic originating from mobile devices, showing ecommerce-specific images first can directly influence your buyers.
Optimize image weight and size.
The weight and size of the photos within the product listing affect the loading speed, directly affecting the shopping experience and the positioning of your url in Google. Amazon claims that for every tenth of a second it improves the speed of its website, its revenue increases by 1%.
Show the product in use, or include user-generated images.
User-generated images or content (known as UGC), is the content generated by your users on social networks. Integrating it in e-commerce is very efficient when it comes to humanizing your brand and transmitting trust to the end customer. It enriches the shopping experience and motivates new consumers to generate their own content, as well as maintaining continuous social engagement.
Platforms like Photoslurp allow you to collect, select, and publish customer content throughout the buying process, generating higher conversions and engagement.
Enhance hidden functionalities, details, or product texture.
One of the advantages of multiple images on the card is to show those important details that add value to the item. Whether it’s a function that’s difficult to understand or discover, a close-up of the finishes, an add-on accessory, or showing the texture, an enhanced image can be influential, particularly in the case of clothing and cosmetics.
Include photos for all product variants (e.g. different colors).
Generating buyer confidence and avoiding doubts that can paralyze the purchasing process is a demanding task in the online channel. To ensure a good shopping experience and provide security, provide online stores with a full library of each product variant, and make sure it’s displayed correctly.
The product photo or image is the main piece of content on the product page. To optimize your chances of conversion, the brand and product name, as well as the description should be included. Ask today for a free trial to evaluate how your products are displayed in your ecommerce channels.