Master Your Market

Upshelf helps you uncover eCommerce opportunities across all your 3rd party retail websites. With real-time product monitoring, AI driven insights, personalized dashboards, and alerts you can Master Your Market too.

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Availability

Stock-outs and delivery gaps at your partner eCommerce sites means lost sales, and in some cases, product substitution.

With availability and distribution data and insights from Upshelf, you are always in the know, and ready to grow.

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Avoid lost sales with daily data
  • Granular data on every SKU, from specific physical stores’ ecommerce sites
  • Receive daily automated email alerts for stock-outs, and identify recurring issues and trends
  • Track distribution changes and identify store level listing loss
Identify expansion opportunities
  • Identify physical stores that are receiving your product, but not listing it for sale on their ecommerce micro-site
  • Identify new listing and channel opportunities
  • Identify where competitors’ products are sold and yours are not
Protect in-store availability
  • Ecommerce out-of-stock may indicate key SKUs aren’t available in-store as well – especially in Click-and-Collect programming

Related Resources and Case Studies

Strategy

How the Digital Shelf Influences the Physical Shelf

Does your brand understand the influence of the digital shelf on the physical shelf?

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Strategy

Mind the Gap!

How the Assortment Gap is limiting your ecommerce sales – and how to fix it.

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Profitability

Elevate your digital store's profitability with strategic pricing that stands out in the market.

Master your online pricing across all channels. Analyze trends, track competitors in real-time, ensure compliance, and set prices that maximize sales and profits.

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Gain insight into competitor pricing strategies
  • Harness daily insights on your and competitors’ pricing to optimize your market positioning.
Track and monitor pricing trends
  • Spot emerging market trends and changes in near real time
  • Use historical data analysis to leverage seasonal shifts, regional variations, and competitor tactics.
  • Track how economic trends impact pricing strategies
Identify risks in price margins and compliance
  • Track retailer promotions and pricing
  • Assess margin impact of off-side pricing vs trade agreements

Related Resources and Case Studies

Case Study

Prioritising Pricing

In a world where inflation is running rampant, both brands and consumers are keeping a close eye on pricing.

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Findability

Elevating your products when searched from page 2 to page 1 can deliver up to a 30% sales uplift.

Track page 1 and top shelf (first 2 rows) keyword rankings, understand how keywords perform, and track the impact of media and paid search campaigns.

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Top shelf and Page 1
  • Know in real time which owned and competitor SKUs are in the Top Shelf, and analyse those products to understand how they got there – and how to keep yours on top
Understand how keywords perform
  • Track keywords related to your products and understand how they perform for your SKUs vs. competitors
  • Refine keyword strategy, and product titles and descriptions, based on real-time data from retailer websites
Track the impact of media and paid search campaigns
  • Monitor changes in search rank to see which campaigns are moving the needle

Related Resources and Case Studies

Case Study

Competitor Page Rank Analysis: A Case Study

The Top Shelf position is the holy grail of ecommerce: 65% of sales are generated by the first 8 search results…

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Case Study

From Invisible to Unmissable

How a Dairy Titan Optimized Product Listings and Achieved 10x Growth In Search Rankings With Upshelf.

Read More

Desirability

Blurry, incorrect or outdated imagery, and poor ratings, can hurt sales and brand equity.

Easily identify which stores are displaying incorrect hero images and take action to protect your brand and improve conversion by monitoring: Hero Images, Titles and descriptions. Stay on top of ratings and reviews.

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Monitor key converting Hero Images, Titles, and Descriptions
  • Identify which banners and points of sale are using incorrect, outdated Hero Images
  • Understand which banners and points of sale have inaccurate Product Detail Pages, and work with your channel partners to correct them, improving search rank and conversion rates
Stay on top of ratings and reviews
  • Track customer feedback to ensure that reviews are seen and addressed by your team
  • Receive custom email alerts for low ratings, and gain awareness of issues as they arise
  • Build relationships with consumers by replying to reviews and fostering trust and building brand loyalty

Related Resources and Case Studies

Case Study

Content is King: Boost Your Ecommerce Sales with Accurate Content

Are you monitoring how accurately your channel partners are listing your products on their Product Detail Pages (PDPs)?

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Case Study

From Invisible to Unmissable

How a Dairy Titan Optimized Product Listings and Achieved 10x Growth In Search Rankings With Upshelf.

Read More

Ready to elevate your eCommerce strategy?

Schedule a call or demo with one of our experts, and to set up your trial dashboard.