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What is the Digital Shelf

Brand and sales managers used to working in a brick-and-mortar retail environment will be familiar with a core list of traditional purchase drivers, commonly referred to as the 4Ps: product, price, place and promotion. With ecommerce on the rise, many sales professionals may be wondering how those drivers translate to the ‘digital shelf’. Ecommerce focused […]

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Case Study

From Invisible to Unmissable

desirability findability

How a Dairy Titan Optimized Product Listings and Achieved 10x Growth In Search Rankings With Upshelf.

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Strategy

Mind the Gap!

How the Assortment Gap is limiting your ecommerce sales – and how to fix it.

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Strategy

How the Digital Shelf Influences the Physical Shelf

availability

Does your brand understand the influence of the digital shelf on the physical shelf?

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Strategy

Use Data to Deepen Customer Relationships

profitability

Word of mouth and social media can lead your brand to sink or succeed – but without direct access to your customers…

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Case Study

Prioritising Pricing

profitability

In a world where inflation is running rampant, both brands and consumers are keeping a close eye on pricing.

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Case Study

Content is King: Boost Your Ecommerce Sales with Accurate Content

desirability findability

Are you monitoring how accurately your channel partners are listing your products on their Product Detail Pages (PDPs)?

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Case Study

Competitor Page Rank Analysis: A Case Study

findability

The Top Shelf position is the holy grail of ecommerce: 65% of sales are generated by the first 8 search results…

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