The 6 Best Pricing Strategies in 2024

“Ecommerce is more than a sales channel. It’s a shopping tool that influences 90% of sales in-store.“ – Insider Intelligence

In a world where inflation is running rampant, both brands and consumers are keeping a close eye on pricing. Consumers have the ability to compare prices across e-commerce sites with ease, making it simpler to find the best deals and make informed purchasing decisions. But what pricing strategies need to be considered?

As Insider Intelligence notes, this has a tremendous impact on sales, not just online but in brick-and-mortar stores as well. That’s why it’s crucial to have a pricing strategy that takes into account both your own products and those of your competitors.

With Upshelf, you can easily monitor pricing and availability on your channel partners’ retail sites, giving you the data and insights needed to make informed choices and analyze sales data with precision.


For both grocery brands, where pricing is often outside of your control, and  for those selling high-end goods, where pricing agreements are strictly enforced, understanding price fluctuations is essential.

By staying on top of Minimum Advertised Price (MAP) compliance and receiving custom daily alerts when your channel partners are selling below your MAP, you can protect your brand value and make informed decisions about your pricing strategy.


But it’s not just about monitoring your owned products. Keeping an eye on your competitors’ pricing strategies can give you valuable insights into their approach, including when they drop prices, offer special promotions, or raise prices. Upshelf provides daily, granular data on both your owned products and your competitors’, along with customizable email alerts to keep you informed even when you’re too busy to log in. By gaining an understanding of your competitors’ pricing strategies and staying aware of trends in your industry, you can gain the upper hand in the ever-evolving digital marketplace. Don’t wait – get in touch with Upshelf today to start taking control of your pricing strategy and driving sales.

What Are the Top 6 Best Pricing Strategies?

In order to have more profits and gain a competitive edge, having a deep insight into effective pricing strategies is essential. It is vital for businesses to thoroughly assess various approaches to pricing in order to ensure that they are in line with their overall marketing goals and current market conditions.

Each of these pricing strategies can be specific to market needs and consumer behaviors:

  • Value-Based Pricing

In the vibrant world of pricing strategy marketing, value-based pricing involves adding a standard markup to the production cost of your products. Its beauty lies in its simplicity, ensuring all your expenses are covered, and your profitability remains intact. Consider it the solid bedrock upon which you can build your pricing strategies marketing empire.

  • Market-Based Pricing

This strategy demands ongoing market analysis to ensure competitiveness while safeguarding profit margins. It is particularly suitable for dynamic markets, where businesses must swiftly adapt to the actions of their rivals. By embracing this strategy, marketing professionals can navigate the ever-changing landscape with agility and finesse.

Read More: How to Write a Product Page that Converts

  • Perception-Based Pricing

In strategic pricing, harnessing the psychological impact on consumers can yield remarkable results. One compelling technique is setting prices slightly below round numbers, such as offering a product for $9.99 instead of $10.


This seemingly minor adjustment can exert a profound influence on consumer buying behaviour. It’s a subtle yet potent tool nestled within the vast landscape of comprehensive pricing strategies. By masterfully wielding this approach, marketers can tap into the intricate workings of the human mind to drive favourable customer responses.

  • Customer-Centric Pricing

Unlike conventional approaches that fixate on costs or competitive prices, this strategy harmonizes the price with the customer’s perceived value. It’s a masterful dance that takes place on the digital shelf, where marketers delve into the intricate art of understanding and harnessing what truly resonates with customers.


Customer-centric pricing emerges as a sophisticated gem within the realm of pricing strategies marketing, unlocking the power to captivate hearts, minds, and wallets by aligning prices with what customers hold dear.

  • Premium Pricing

Unlike Premium pricing’s counterpart, penetration pricing, skimming dares to soar to great heights by setting initial prices at a premium, luring in those discerning customers who seek the ultimate experience.


Actually, it’s a tantalising dance of maximising revenue while gradually descending to lower prices over time. This audacious approach, carefully woven into the fabric of broader pricing strategies, allows businesses to swiftly recoup their investments and charmingly captivate the most daring, price-insensitive segments of their audience.

  • Entry-Level Pricing

This approach revolves around setting prices lower than those of competitors, allowing businesses to swiftly snatch a significant slice of the market share. It’s a potent ingredient within the recipe of a well-crafted pricing methods marketing plan, particularly valuable when it comes to launching new products.


By presenting alluring prices that undercut their established counterparts, businesses have the power to enthral customers and entice them to gravitate towards their products, forging a captivating alternative within the competitive terrain. This strategy not only enables businesses to stand out from the crowd but also positions them as an irresistible option for consumers seeking value and quality.


It’s akin to wielding the magic of digital shelf analytics, where businesses can achieve valuable knowledge about customer preferences and behavior, which allows them to refine their pricing strategies and seize the spotlight in the market.



In a nutshell, the mentioned strategies can be customised to perfectly fit the unique needs and behaviours of your target market. They are the priceless gems that make up the very foundation of successful pricing strategies marketing. With careful selection and skillful deployment, businesses have the power to fortify their position and unlock the gates to enhanced profitability.


It’s akin to wielding the magic of cutting-edge digital shelf optimization, a powerful tool that empowers businesses to optimise their offerings and cast an enchanting spell upon their desired audience. This software acts as a guiding light, illuminating the path to success by providing invaluable insights into consumer preferences and behaviours.


Just picture the possibilities when you harness the right combination of pricing strategies, like an orchestra of success. It’s a harmonious blend of art and science where businesses captivate the hearts and minds of their customers, leaving competitors in awe.


The digital shelf software becomes your trusted ally, enabling you to showcase your products with utmost precision and captivate your target audience.